“Exploration through fermentation.” Lost Nomad will debut using a direct-to-consumer model featuring global variations of mainstay craft styles. The brewery will offer horizontal tastings to show customers how beer changes with varied ingredients and cultural influences. Example: you order a flight of lagers, and receive a Munich Helles, a Japanese Rice Lager and a Mexican Lager. The name “Lost Nomad” captures the romance and perspective of constant relocation and the fun exploration of beer styles across the world.
The challenge here was to create a brand based upon world exploration without being cliche. No need for mountain hikers or van nomads, although those do fit into the target audience. Enter the soaring bird, an animal constantly relocating to warm weather throughout the year, paired with the northern star, an infamous symbol of primitive navigation. Complete with a set of graphics with compass needles, globes, and a horizon hidden in the word mark.
Work was completed at CODO Design with Ryan Pickard.
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