COMPANY: Fehribach Design Mill
PROPRIETOR: Luke Fehribach
PRONUNCIATION: \ 'fair (e) bock \
ETYMOLOGY: seeker of truth; lover of cheese; elbows of grease
TRADE: branding, illustration, character creation
INTERESTS: graphic design, chopping wood, the outdoors
“Tight grip. Loose grit.”
If ever there was a motto to sum up the Fehribach Design Mill, that’d be it. But what does it mean? It means to have a firm handle on your situations and projects, but if something goes awry, don’t freak out, keep calm, and keep the project moving the best you can. This is more of a mantra for Luke, and applies mainly to his work ethic. But hey, it also sounds cool, right?
I’m Luke Fehribach, owner and founder of this here business, and I am a graphic designer specializing in branding and illustration. I aim to solve problems. Graphic design is so much more than just visual. It tells a story.
“I want my work to inspire people. Even if it inspires them to take a shot of whiskey, let out a primal yell, then punch a man in the face. I’ll take that.”